tripwise
Shorts kit · BOM → JPN · BOM → VNM
Powai, Mumbai · +91 98675 43214
For the Tripwise team

Two package shorts, ready to post and promote

Watch each short, copy its YouTube title, description and tags, and download the full-quality file for upload. The Google Ads section below is a starting plan for reaching Mumbai families planning a Japan or Vietnam trip in the coming months.

Length0:55
Format9:16
Size1080p
Download full quality (79 MB)
Short 1

Japan family trip, 7N/8D

Mumbai → Tokyo 3–4 N → bullet train → Kyoto → Osaka → home. Add-ons: Hiroshima, Takayama, Alpine Route, Mt Fuji.

Title

Japan ची Family Trip? 7N/8D Tokyo, Kyoto, Osaka + Bullet Train | Tripwise #Shorts

Description

Planning a family trip to Japan from Mumbai? Abhishek Kulkarni from Tripwise walks you through a 7 night / 8 day plan. Route - Mumbai to Tokyo: stay 3 to 4 nights to see the city properly - Bullet train from Tokyo to Kyoto, about 3 hours. The Shinkansen is a must-do - Kyoto to Osaka, and fly home from Osaka Want more days? Add Hiroshima and Takayama (a new, upcoming favourite) for a 10-day trip, or take the Alpine Route to see the snow-covered mountains and Mt Fuji. Tripwise plans the complete trip for you: 7N/8D, 10 nights or 14 nights, with the bullet train, trams, local transport and culture built in. Call or WhatsApp: +91 98675 43214 WhatsApp: https://wa.me/919867543214 Office: Powai, Mumbai #JapanTrip #JapanTour #FamilyTrip #Mumbai #Tripwise #Shorts

Tags
Length1:00
Format9:16
Size1080p
Download full quality (90 MB)
Short 2

Vietnam family trip, 7N/8D

Mumbai → Phu Quoc 3 days → Da Nang → Hanoi → Ha Long Bay cruise 1 N → home. South, Central and North in one trip.

Title

Vietnam ची Family Trip? 7N/8D Phu Quoc, Da Nang, Hanoi + Ha Long Bay | Tripwise #Shorts

Description

Planning a family holiday to Vietnam? Here is how Tripwise would plan a 7 night / 8 day trip that covers the South, Central and North of the country. Phu Quoc (3 days) - Stay at Grand World, just like Venice - Vinpearl Safari, VinWonders, Kiss of the Sea and Sunset Town Da Nang (by flight) - Hoi An, Marble Mountains, Ba Na Hills, French Village and Fantasy Park Hanoi (by flight) - Overnight Ha Long Bay cruise - Hanoi city tour Not tiring, just fun. Tripwise plans everything for you, all inclusive. Call or WhatsApp: +91 98675 43214 WhatsApp: https://wa.me/919867543214 Office: Powai, Mumbai #VietnamTrip #VietnamTour #FamilyTrip #Mumbai #Tripwise #Shorts

Tags
Promotion

Google Ads targeting plan

Goal: leads (calls, WhatsApp chats and form fills) from families in and around Mumbai who plan to travel to Japan or Vietnam in the next few months. Treat budgets as starting points to test. Google renames options often, so check the names in the Ads interface.

Campaign setup

Two Demand Gen campaigns, one per destination, plus a small Search campaign

  • Demand Gen (Google's replacement for Video action campaigns) runs the shorts on YouTube Shorts, in-stream, Discover and Gmail. Use goal Leads and attach a lead form to each video ad.
  • Keep Japan and Vietnam as separate campaigns so each has its own budget, its own audience and its own cost per lead.
  • Add a Search campaign on high-intent phrases (listed below) with call and lead form assets. It catches people who are already comparing packages.
  • Upload both shorts to YouTube first. An ad can use a public or an unlisted video.
Location

Mumbai Metropolitan Region

Target these areas: Mumbai city and suburbs, Thane, Navi Mumbai, Kalyan-Dombivli, Mira-Bhayandar, Vasai-Virar and Panvel. Or use a 40 to 50 km radius around the Powai office.

Location option: Presence: people in or regularly in your targeted locations. The default, which includes people who only show interest in Mumbai, wastes budget on out-of-town clicks.

Priority zones to watch in the location report: Powai, Andheri, Ghatkopar, Vikhroli, Mulund, Bandra, Thane West.

People

Language and demographics

  • Languages: Marathi, Hindi and English. Google matches on the viewer's app language, and most Mumbai users run Google in English.
  • Age: 28–54 as the core, 55–64 as a second group (parents planning trips with grown children).
  • Parental status: parents. Both shorts are family trips.
  • Household-income targeting is not offered in India. Use the intent signals below instead.
Audiences

Custom segments built from intent

Japan: people who searched for

japan tour package from mumbaijapan family tour packagejapan holiday package from indiajapan tour 7 nights 8 daystokyo kyoto osaka itineraryjapan visa for indiansjapan rail passjapan cherry blossom tourjapan autumn tour

Vietnam: people who searched for

vietnam tour package from mumbaivietnam family tour packagevietnam holiday package from indiaphu quoc tour packageha long bay cruiseda nang tour packagevietnam visa for indiansvietnam trip cost from india

Both: people who browse sites like

makemytrip.comthomascook.insotc.inveenaworld.comkesari.inyatra.comjapan.travelvietnam.travel

Also add in-market segments for trips to Asia (Japan, Vietnam where listed), air travel and hotels. Once the Tripwise channel and site have visitors, add remarketing lists and a lookalike segment built from past customers.

Search campaign

Keywords (phrase and exact match)

"japan tour package from mumbai""japan family tour package"[japan tour package]"japan 7 nights 8 days package""vietnam tour package from mumbai""vietnam family tour package"[vietnam tour package]"phu quoc package from india""ha long bay cruise package"

Negative keywords

jobjobswork visasalarystudentstudyscholarshipimmigrationfreecheap flightspdf
Leads

Lead form and tracking

  • Lead form questions: name, phone, destination (Japan / Vietnam), travel month, number of adults and children. The travel-month answer filters out people who are only browsing.
  • Send leads to a Google Sheet or CRM by webhook, and reply on WhatsApp within minutes. Speed of first contact drives conversion more than ad cost.
  • Conversions to track: lead form submits, calls from ads lasting 60 seconds or more, and WhatsApp-button taps on the landing page (GA4 event).
  • Tag the description links with UTM parameters so organic YouTube leads are counted apart from paid ones.
Timing

When to push each destination (October 2026 to June 2027)

Families book three to five months ahead. Vietnam's dry season runs roughly November to April in the south (Phu Quoc), while central Vietnam (Da Nang, Hoi An) is wet from September to December. Japan has autumn colour in October and November, cherry blossom from late March to early April, and Indian school summer holidays fall in May and June.

OCTLaunch both
NOVDiwali breakVN Dec–Mar trips
DECXmas–New Year
JANSummer plans start
FEBSummer holiday pushVN Apr trips
MARSummer holiday push
APRExams end
MAYSchool holidays
JUNSchool holidays

Ad schedule: let Demand Gen run all day at first, then check the time-of-day report. Evenings and weekends, when families plan together, usually convert best.

Budget and bidding

Starting settings to test for two to three weeks

CampaignDaily budget to startBiddingWhat to watch
Demand Gen: Japan₹1,500–2,500Maximize conversionsCost per lead, share of leads with a travel month within 6 months
Demand Gen: Vietnam₹1,500–2,500Maximize conversionsSame as Japan, compared side by side
Search: both₹800–1,500Maximize conversions, then Target CPASearch terms report weekly; add new negatives

Switch to Target CPA once a campaign has a steady flow of conversions (roughly 30 or more in 30 days). Move budget toward whichever destination brings the cheaper qualified lead.

Ad text

Headlines and descriptions to pair with the videos

DestinationHeadlines (up to 40 characters)Descriptions (up to 90 characters)
JapanJapan Family Trip from Mumbai
7N/8D: Tokyo, Kyoto, Osaka
Ride the Bullet Train in Japan		Tokyo, the Shinkansen to Kyoto, then Osaka. We plan the complete trip for your family.
7N/8D, 10 or 14 nights. Talk to Tripwise, Powai, Mumbai.
VietnamVietnam Family Trip, 7N/8D
Phu Quoc, Da Nang, Hanoi
Ha Long Bay Overnight Cruise		South, Central and North Vietnam in one trip. All inclusive, planned by Tripwise.
Phu Quoc beaches, Ba Na Hills and a Ha Long Bay cruise. Get your quote today.

Call-to-action button: Get quote. Every claim here comes from what Abhishek says in the videos. Add prices only once they are confirmed.